What is a New Product Development and Introduction (NPDI)?

New Product Development and Introduction Definition

New product development and introduction (NPDI) encompasses all of the processes that are needed to bring a new product to market. New product development (NPD) focuses on conceptualizing, designing, and planning a new product, whereas new product introduction (NPI) focuses on producing, launching, and selling the product to consumers.

What is new product development and introduction

FAQs

What is the introduction of new product?

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What are the reasons for new product introduction and development?

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What are the 7 steps of new product development?

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What is the importance of new product development?

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The Cost
of
Mistakes

Delivering new products to market is challenging. And It is difficult to see the cost impact of one or more mistakes.

Try our calculator to estimate the impact on your business. Input your business details, select a challenge, and see the real-world cost impact as validated by our customers.