What is a New Product Development and Introduction (NPDI)?

New Product Development and Introduction Definition

New product development and introduction (NPDI) encompasses all of the processes that are needed to bring a new product to market. New product development (NPD) focuses on conceptualizing, designing, and planning a new product, whereas new product introduction (NPI) focuses on producing, launching, and selling the product to consumers.

FAQs

What is the introduction of new product?

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What are the reasons for new product introduction and development?

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What are the 7 steps of new product development?

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What is the importance of new product development?

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