Arena Blog

Innovation Gets Real

“Disruption” and “innovation” are two terms frequently used by B2B marketers. When so many companies claim they are disruptive or innovative, it is hard to stand out from the sea of competitors. And too many companies just talk about innovating. At Arena, we work with dynamic teams and customers that bring new technologies to life every day. 

April 9, 2018

Purpose-Built Platforms Perform Better

The last time we were looking for a new family car, my wife made it clear she wanted to avoid another “soccer mom” minivan. She needed a car that was big enough to haul kids, groceries, and gear around town, and decided it was time to get a cooler, hipper SUV. While researching different models, we found many similarities with various brands. There were cosmetic or nice-to-have capabilities like moonroofs ...

March 5, 2018

How a Cloud-Based Product Realization Platform Accelerates IoT Product Development

While pain points, regulatory hurdles, and adoption rates can vary widely across industries, one challenge that impacts every Internet of Things (IoT) company is the critical need to move fast. To ensure first mover advantage in a highly competitive industry, more and more IoT consumer electronics companies rely on a cloud-based product lifecycle management (PLM) solution to innovate while accelerating time to market. This is particularly true when products have complex embedded electronics with a high rate of change.

Nov. 22, 2017

Do You Have Product Tools You Need to Capitalize on IoT in 2018?

The Internet of Things (IoT) is a trillion-dollar product design trend defined by the interconnection of “computing devices” embedded in everyday objects, enabling them to send and receive data. It’s an exciting time for product companies and with the right design tools in place they can streamline processes, change directions, and meet demands for new opportunities in the booming Internet of Things market.

Nov. 15, 2017