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The Value of Being Sustainable

The Value of Being Sustainable

Now that businesses worldwide have had a few years to contemplate the importance of implementing sustainable practices like circularity, sustainable development goals (SDGs), or environmental, social, and governance (ESG) frameworks into their business strategies, leaders are still asking the question, what’s the value of being sustainable? Sustainability—not your core value? In the 21st...

B2B Software Integrations – 3 Ways to Make Them Easy, Fast, and Scalable

B2B Software Integrations – 3 Ways to Make Them Easy, Fast, and Scalable

The promise of technology is to knock down barriers to doing our best work. Software lets us work better, faster, with greater accuracy, and even accomplish things that might be possible without it. We like it, right? And we love it even more when software shares easily with each other like my Ergatta water rower software connecting with my Apple Watch and Health app to keep track of my gains...

How to Achieve New Product Introduction Success

How to Achieve New Product Introduction Success

Did you know that most product launches fail? Some of the best-known companies experience challenges when launching new products. You may recall some major product launch failures over the years such as the Samsung Galaxy phone’s overheating issues, Apple’s iPhone 4 antenna problem, or Tesla’s “unbreakable” glass shattering. These types of incidents can cause brand damage, customer satisfaction...