What is New Product Development (NPD)?

New Product Development Definition

New product development (NPD) is the overall process of conceptualizing, designing, planning, and commercializing a new product in an effort to bring it to market. There are several different approaches to this process. Some approaches are customer centered, team based, or systematic as examples.

Compliance and Regulatory Considerations During New Product Development

Manufacturers must comply with a wide range of regulations when developing new products. A quality management system (QMS) ensures that companies fulfill all regulatory criteria. This is accomplished by:

  • Maintaining records to support the design and development of the product such as design plans, inputs, outputs, device master records (DMRs), design history files (DHFs), approved supplier/vendor lists (ASLs/AVLs), and employee training records
  • Establishing procedures pertaining to document and record control, quality control, product assembly and maintenance, and software validation.
  • Incorporating quality measurement and monitoring tools (e.g., customer surveys, internal audits, nonconformance reports, corrective and preventive actions)

A QMS makes comprehensive risk assessments, frequent compliance audits, and ongoing regulatory change monitoring easier. It ensures that products are safe, dependable, and of the highest quality, which is crucial for getting market acceptance and preserving consumer trust.

Ensuring Product Quality in the New Product Development Process

A key component in qualifying, selling, and maintaining safe and effective products is a quality management system (QMS). A QMS provides a framework for documenting processes that are necessary to design, develop, and manufacture high-quality products. Processes include quality controls, design validation, and audits all of which are meant to help meet customer requirements and comply with industry regulations. The QMS aids in lowering errors and improving product reliability by methodically detecting and resolving possible flaws and inefficiencies. Businesses that want to stay ahead of the competition must have a robust QMS in place. It not only guarantees product excellence but also upholds the company’s reputation for quality in the marketplace.

What is New Product Development


What are the stages of new product development?

There are seven (7) stages of new product development:

  1. Idea generation
  2. Idea screening
  3. Concept development and testing
  4. Market strategy and business analysis
  5. Product development
  6. Market testing
  7. Market commercialization

Source: https://www.netsolutions.com/insights/everything-about-new-product-development/

What are the objectives of new product development?

The key objectives of new product development include cultivating, maintaining, and increasing an enterprise’s market share by satisfying customer requirements.

Source: https://searchcio.techtarget.com/definition/product-development-or-new-product-development-NPD

Why is new product development important to a business?

New product development enables businesses to pursue new market opportunities, meet changing customer demands, maintain a competitive edge, pioneer innovative technology, and enhance brand reputation.

*Source: https://engineeringproductdesign.com/knowledge-base/new-product-development/

What are the steps of new product development?

NPD content is being added. Stay tuned.

Best Practice

To deliver better products, faster, and easier you need a new product development (NPD) platform that addresses each stage of the product development process, streamlines activities, and enables collaboration across all product teams.

Learn how to achieve efficiency in each new product development stage.

Integration of QMS in the New Product Development Process

Implementing a quality management system (QMS) at an early stage of the new product development (NPD) process ensures product compliance and quality. This proactive approach allows for the early identification and resolution of prospective quality issues. Organizations can enable systematic monitoring and drive continuous improvement by integrating QMS principles into every phase of NPD, from conceptual design to market launch. Time to market is accelerated, regulatory compliance is achieved, and the risk of expensive modifications at a later stage is diminished through the adoption of QMS. Integrating a QMS early in NPD ultimately promotes a quality-oriented culture that stimulates innovation while upholding compliance standards and ensuring customer satisfaction.

New Product Development and Product Lifecycle Management

Product lifecycle management (PLM) solutions streamline every facet of new product development through a secure, centralized platform. Cloud-native PLM solutions promote the timely delivery of high-quality products by enabling frequent real-time collaboration across internal teams and external partners. PLM solutions facilitate the review and approval of changes, the management of documents, and the control of revisions, all of which are critical for minimizing errors and accelerating time to market.