What is Product Design?

Product Design Definition

Product design is the process of conceptualizing, creating, and iterating products that solve consumers’ problems or address a specific market need. The product design process consists of the following phases: empathize, define, ideate, prototype, and test.


What are the types of product design?

System, process, and interface design are the three basic categories of product design. They each have a distinct aim in mind for the user experience, but they’re all as vital when it comes to the final design.

*Source: https://www.manypixels.co

What is a good product design?

The process of conceiving, designing, and iterating products that answer users’ issues or address specific demands in a market is referred to as product design. Understanding the end-user customer, or the person for whom the product is being built, is critical to successful product design.

*Source: https://www.productplan.com

Why is design so important?

When it comes to developing a brand, design is one of the most crucial factors to consider. It’s possible that if you don’t put in the time, effort, and even money, your business could fail. The design is what will help you stand out from the competition and elicit the desired emotion or feeling from your customers.

*Source: https://www.black.ninja

Best Practices for New Product Development

Read our best practices and tips on how to streamline and speed new product development (NPD) in our guides on NPD.