What is New Product Introduction (NPI)?

New Product Introduction Definition

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process involves various steps that include making sure all teams are communicating throughout the NPI process and that all rules and regulations are followed. In simple terms, it’s bringing the initial idea of the product to market. NPI is often associated with NPD (new product development) and takes place after the NPD.

New Product Introduction Process

What is a New Product Introduction


Why is new product introduction important?

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What is new product introduction stage?

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What are the four key steps of the new product introduction model?

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