What is New Product Introduction (NPI)?

New Product Introduction Definition

New product introduction is the process of taking a product idea from concept to being available for use or production. The NPI process includes various steps along the way including making sure all teams are communicating throughout the NPI process making sure all rules and regulations are followed. In simple terms its bringing the initial idea of the product to market. NPI is often associated with NPD (New Product Development), and takes place after the NPD.