What is Time to Market (TTM)?

Time to Market Definition

Time to market (TTM) is the total length of time it takes to bring a product from conception to market availability. Companies use time-to-market metrics during new product development (NPD) and new product introduction (NPI) as they strive to gain first-mover advantages (e.g., market share, sales revenue).

FAQs

Why Time to market is important?

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What is improved time to market?

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How does time to market help with new product launch?

TTM content is being added. Stay tuned.

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