What is Time to Market (TTM)?

Time to Market Definition

Time to market (TTM) is the total length of time it takes to bring a product from conception to market availability. Companies use time-to-market metrics during new product development (NPD) and new product introduction (NPI) as they strive to gain first-mover advantages (e.g., market share, sales revenue).

FAQs

Why Time to market is important?

TTM content is being added. Stay tuned.

What is improved time to market?

TTM content is being added. Stay tuned.

How does time to market help with new product launch?

TTM content is being added. Stay tuned.

CHECK OUT OUR NEW ULTIMATE PLM & QMS GUIDES