What is Product Management?

Product Management Definition

Product management is an organizational function which deals with the development, planning, forecasting, pricing, launch, and marketing of products through the entire product lifecycle.

FAQs

What is product management in tech?

Product managers define the product strategy and roadmap and lead a cross-functional team (engineers, designers, etc.) in getting the product market. They also analyze user needs and input from internal stakeholders to ensure that requirements are met and the right product gets built.

*Source: https://hiperpool.com

Is product manager a technical role?

Fundamentally, the product management role involves conducting market research, identifying the market need, and developing a strategy and roadmap to drive a successful product launch. Although these aspects of the role do not require technical skills, having a working knowledge of technology is beneficial as today’s products become more complex.

*Source: https://www.productplan.com

The Cost
of
Mistakes

Delivering new products to market is challenging. And It is difficult to see the cost impact of one or more mistakes.

Try our calculator to estimate the impact on your business. Input your business details, select a challenge, and see the real-world cost impact as validated by our customers.