That Was Then, This Is Now When cars replaced the horse and buggy, the functions that were inherent to having a horse as the “engine” were not brought over when people switched to driving cars. Without a horse, you don’t need blinders, a horse whip, or apples to feed the horse—although thoughtful automobile drivers might consider the apples for hungry passengers. The same concept holds true when...

“Disruption” and “innovation” are two terms frequently used by B2B marketers. When so many companies claim they are disruptive or innovative, it is hard to stand out from the sea of competitors. And too many companies just talk about innovating. At Arena, we work with dynamic teams and customers that bring new technologies to life every day. 

Donuts. Bowling balls. Tires. What do these things have in common? They’re all round and they all have holes. Sometimes holes serve a purpose. But when it comes to software, holes—or gaps—are not good.