The conditions that drive product innovation are dynamic, and market conditions can change in surprising and unpredictable ways.
For this reason, approaches to innovation must be dynamic as well. This calls for adopting a mindset committed to ongoing experimentation and discovery, building a culture that is open and adaptable, and adopting systems that provide stability (as in a single source of truth) while enabling flexibility.
The companies highlighted in this report embody this dynamic flexibility. They serve as models for any organization looking to solve complex problems in unprecedented ways. And while there is no shortage today of complex problems, there is also no limit to what innovative organizations can do to address and overcome them.