Judith Zissman
Judith Zissman was Director of Marketing at Arena from 2004-2005, and continued working with Arena as part of her product strategy practice, where she consulted with startups and established companies in a variety of industries to develop and bring new products to market. She particularly enjoys projects with a focus on sustainable design, innovation and community development. Judith also works as a visual artist, and enjoys cooking, reading, and adventures with her son and their mischievous dog, Lyle.
Read more great stuff from J below! 
Hardware NPI: The Network Effect
One of the keys to our success at Arena is being at the center of the legendary ecosystem of Silicon Valley. This affords us — and many of our customers — the chance to literally rub shoulders with innovators and inventors at all stages of product development, design and...
April 3, 2013
Makers and Hardware Startups Connect Online
It’s hard to miss the fact that the world of hardware startups is red-hot right now — especially if you’ve been reading our blog. The recent SXSW Interactive conference, which historically focuses on social media and consumer software, had an enormous influx...
March 28, 2013
Have it your way
In preparation for the Spring ‘13 release of Arena BOMControl, we’re highlighting some of the ways that our customer feedback helps us drive product development. Today’s post showcases one of our most-requested features: “Custom Item Lifecycle Phases”. Companies have their own business processes and nomenclature for...
March 27, 2013
You spoke. We listened.
As we get ready for the Spring '13 release of Arena BOMControl, we want to share a bit about our own product development processes and how we gather customer feedback to collect and prioritize features and functionalities within the application.
March 22, 2013
BOMControl on the go
Did you know? You can use Arena BOMControl on your phone or tablet! In today’s busy world, engineers and designers are not tied to a desk in an office. Your product development processes shouldn’t be either. ...
March 1, 2013
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