Arena News Online PLM Application Continues to Gain Momentum

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Foster City, Calif., Jul 23 - today announced a diverse array of new customers, demonstrating the growing momentum of its online product lifecycle management (PLM) application among original equipment manufacturers (OEMs). These customers, manufacturers of products ranging from wireless networks to optical transceivers to application servers, will use to streamline their development processes, collaborate more effectively with outsourced suppliers and gain greater control over changing product data.

Among the new customers choosing the zero-IT, cost-effective, rapidly deployed solution are: Danger, Inc. , creator of the award-winning Hiptop™ Wireless Solution; Phonex Broadband (, the world's largest supplier of voice and data products over the powerline; Pine Photonics Communications, Inc., manufacturer of next-generation optical transceivers and amplification subsystems for the optical networking industry; Topspin Communications, manufacturer of data center virtualization products for the enterprise; and Wytec Incorporated, manufacturer of wireless communications systems that provide last-mile broadband access for subscribers who require voice and data communications services.

“We took a close look at client-server PLM solutions,” said Jamie Riotto, Topspin's vice president of engineering and operations. “After an exhaustive comparison of functionality, performance, and cost between those solutions and, we went with It wasn't a difficult decision; we found offered equivalent functionality and performance for a fraction of the cost. As important to us, is deployed immediately, so we were using it within days of our decision.” provides a centralized environment for managing product data, making it easy for OEMs, suppliers and outsourced partners to collaborate in real time around a single set of information - regardless of geographic location or IT infrastructure. This is particularly valuable for OEMs that need a secure way to share continually changing product data with contract manufacturers. Other benefits include fewer costly mistakes, improved product quality and faster time to market. The cost-effective subscription model, which makes affordable for organizations of any size, means that customers realize rapid ROI.

“We designed to provide world-class PLM functionality for a wide variety of industries and users, and this diverse group of new customers is further proof that we're achieving that goal,” said Michael Topolovac, president and chief executive officer of “We believe that our web-native solution is the right alternative to expensive and cumbersome client-server applications, and we're looking forward to contributing to our customers' successes by providing a better way to design and build products.” is available for an annual subscription of $995 per user with no set-up or installation fees. Customers can access from any computer with a web browser; there is no traditional software to buy, install, maintain or upgrade. New customers can be up and running within days. They can register by visiting the company's website at or by calling the sales department at 866.937.1438.

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