What is New Product Introduction (NPI)?
Getting high quality products to market fast is more complicated than ever. Distributed teams using different tools and sharing information with external supplier partners means that it’s easy to slip up and work on the wrong design. The need to innovate and get your products first to market means that you need a way to keep the entire product team on the same page.
New Product Introduction (NPI) processes affect many teams, product lines, and supply chain partners required to develop and ship products as team move from early concepts to prototypes to production.
Establishing a solid, unified plan for NPI will help you meet cost, quality, and scheduling goals – while eliminating costly mistakes that can lead to excessive scrap and rework or customer complaints. A good NPI process is the foundation any successful product launches and helps boost sales, customer satisfaction, and revenue growth.
Getting new products ready for release can be involved, intimidating, and subject to many common pitfalls. That's why we've outlined Best Practices for NPI and NPD Success to ensure that your product development and introduction processes are smooth and efficient.
Need More Help?
Check out our Guide to New Product Introduction for even more free advice on essential elements of the NPI process.