Arena News

Arena Signs eBOM AB as an Authorized Reseller for Scandinavia

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Foster City, Calif., Jun 30 - Arena Solutions, a provider of on-demand software that helps small and mid-size manufacturers manage their complex and constantly changing product record, today announced that it has signed eBOM AB as a reseller for Norway, Sweden, Denmark and Finland. Arena and eBOM formed this relationship to better respond to the region

The Arena-eBOM partnership will enable more of the region’s innovative manufacturers to get their product data under control and leave the hazards of spreadsheet-based bill of materials (BOM) management behind. It will build on the growing Arena customer base in Scandinavia, which includes leading manufacturers like AXLON, developer of systems for automated handling of coins and banknotes at points of sale, banks and post offices, and Data Respons, a leading maker of high-tech embedded solutions for the defense, energy, medical, telecommunications and transportation industries.

With international demand continuing to grow, Arena is expanding its global footprint by building a tightly managed, well-rounded and highly knowledgeable reseller channel. Underserved international markets with a high concentration of small and mid-size high-tech, medical device and/or clean energy companies are the first being served by Arena resellers. Last year Arena signed ManofIT as its reseller in Israel and Matrix Applied Computing to serve Australia and New Zealand. Earlier this year Sofent Technologies became the Arena reseller in India. The company expects subsequent reseller relationships to be established in the UK, continental Europe and Asia, among other international locations.

eBOM provides services and solutions that help product development organizations in Scandinavia realize their full potential. These services include lean development, modular design and pulse project management. By deploying Arena in conjunction with these services, customers will get even faster and greater dividends.

“We’re pleased to be providing current and future Arena customers in Scandinavia with regional expertise and another set of knowledgeable resources,” said Doug Bell, vice president of marketing at Arena Solutions. “While Scandinavian manufacturers have a lot in common with their counterparts in other locales, eBOM’s regional presence will help local Arena customers take full advantage of on-demand Arena BOM and change management software to gain confidence in their product data and know that they’re always sharing up-to-date BOMs with their contract manufacturers (CMs) and suppliers. We look forward to working with eBOM toward a shared goal of helping these companies succeed.”

According to Daniel Nihlén, vice president of sales at eBOM, “Small and mid-size manufacturers in Scandinavia have grown increasingly impatient with the costs, hassles, risks and unintended consequences of using Excel spreadsheets to manage their BOMs and other product data. Arena is a highly affordable solution to their problems. Even better, it’s easy to start, easy to learn and easy to use. We’re delighted to add Arena to our portfolio of services and to introduce this low-risk, rapid-return solution to more Scandinavian manufacturers.”

eBOM will be offering the full range of Arena software and implementation services in the region, backed by Arena Solutions in the United States. Scandinavian companies can learn more at or contact Daniel Nihlén at +46 704 868985 or

For more information on Arena Solutions partner programs, please go to:

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