Arena News

Bill Robertson Joins as Senior Vice President of Sales & Services

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Foster City, Calif., May 8 - today announced the appointment of Bill Robertson as senior vice president of sales and services. With 20 years of experience and expertise in a variety of management and sales roles, Robertson brings a talent for shepherding emerging software technology and a proven record of sales success. Robertson will lead the development of sales and distribution strategy and spearhead major accounts to drive adoption of the application, an online product lifecycle management (PLM) solution.

“Bill has an incredible record of successfully launching new products-he led the creation and development of the 21XX series at KLA, growing the division’s annual revenues to $750 million,” said Michael Topolovac, chief executive officer of “Companies in the market for a PLM solution have grown accustomed to being underserved by the big, slower-moving players that have dominated the arena. Part of Bill’s job is to spread the message that spending lots of time and money on a PLM application doesn’t guarantee a superior product: is rapidly deployed, cost-effective, simple-to-use, and at the same time better than the client-server systems that people used to settle for. Bill is the right person to evangelize this-he combines rock-solid experience at every level of the design and manufacturing process with a clear vision of how to communicate our value to customers.”

Before joining, Robertson led the development of a web-based design environment for OrCAD software at Cadence Design Systems, the world’s largest provider of electronic design automation (EDA) products and services. During his time at Cadence, Robertson created and oversaw the development of Activeparts, an online information portal for electrical engineers, an innovation that later received a Smithsonian Laureate Award for leadership in information technology. Previously, Robertson founded Q Point Technology. As CEO, he guided that company as it created a new market for component information systems (CIS) to address the electronic product needs of mid-sized companies. Robertson sold Q Point to OrCAD (now part of Cadence) in 1997. At KLA Instruments, a provider of process control and yield management solutions for the semiconductor and related microelectronics industries (now KLA-Tencor Corporation), Robertson oversaw the development of several projects in imaging systems, including the 21XX product series. Robertson holds a master’s degree in computer science from the University of Santa Clara and a bachelor’s degree in electrical engineering from the University of California at Davis.

As a member of the executive management team, Robertson will report directly to CEO Topolovac.

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