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Personalized energy: What will it mean for your product?

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Dan Nocera thinks he can solve our energy crisis with an Olympic swimming pool.

MIT Professor Dan Nocera believes he can solve the world’s energy problems with an Olympic-sized pool of water. Nocera and his research team have identified a simple technique for powering the Earth inexpensively–by using the sun to split water and store energy–making the large-scale deployment of personalized solar energy possible.

Dan Nocera: Personalized Energy from PopTech on Vimeo.

To what extent do you think about the energy consumption patterns of your product, given the long-term outlook for the cost of energy? How would an invention like this change what you consider doing?

About the Author

Marc Escobosa

As the lead designer for nearly all major releases of the Arena application from 2001 to 2012, Marc played the chief role in crafting the user experience for all Arena ...

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