Arena Blog

New product early indicator of recovery?

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At the recent Arena Fall 09 launch event, we asked 200+ customers what their companies are planning to do in the next 6 months to move their businesses forward. I expected to see cautious optimism…and there was a lot of that. But one response was a (very pleasant!) surprise – 58% of respondents said they were planning to develop new products in the next 6 months. Here are the full results:

Poll Chart

What about you? What is your company planning to do in the next 6 months? Is new product development (NPD) on your list? If so, will you approach the NPD process any differently than you have in the past?

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