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A “persona” is a behavior-based, user archetype you can use to make decisions about your product. They have names, beliefs, demographic attributes and behaviors that help create relevant marketing messages — think...

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Flexible electronics technology has been around a long time in the form of flexible electrical connections and circuit boards. With more and more intelligent and small electrical components becoming available (nanotech sensors, IC and SOC radios, microprocessors), flexible...

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Arena’s Fall 2013 Product Release is a monumental event. For a better perspective, I predict that the solutions offered in this release will be to the manufacturing industry what the wheel was to transportation...Okay, perhaps more like GPS was for in-car navigation.Like the miracle of GPS to the directionally-challenged,...

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