Topic: Product Design

Typically companies tend to operate in silos with defined stage-gate handoff points during the product design process; however this outdated approach can have a very negative impact on new product introduction (NPI).For example, often the first time purchasing or...

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Engineers Strike Back!

May 18, 2015

If you’re a Star Wars historian or engineer, your days are probably filled with these nagging thoughts:• Why did the Death Star ship to market with an obvious design flaw?• How did the Dark Side get FDA approval for...

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