A recent post in the Harvard Business Review (HBR) blogs tells the story of a product launch gone wrong:
“The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain mean a broken customer experience, which can lead to new-product-launch heartbreak.”
The story is a reminder that solving an unsolved problem isn’t enough. You have to solve the right problem (i.e. one compelling enough to create behavioral change) – AND you have to make sure you don’t create new unsolved problems along the way.
The HBR post is a quick, interesting read. Check it out.