Michelle LaVery

Michelle’s focus at Arena is online marketing, including managing pay-per-click programs and helping more manufacturers find Arena on the worldwide web. She has worked at Arena since 2001 and loves the work hard/play hard culture. Some of the other great things about working at Arena, according to Michelle: The fun and creative marketing team, of course! The amazing view of the San Francisco Bay. And the annual basketball and football pools (even though she has yet to win). Outside work, Michelle is an avid Denver Broncos fan. She enjoys reading, running, yoga and exploring the world underwater.

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What can make or break a manufacturing company? According to Eric Larkin, co-founder and CTO of Arena Solutions, the answer is “how well it handles its product data.” In the early 1990s, as CTO of an underwater video equipment manufacturer, Eric and his team used spreadsheets to manage...

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This Valentine’s Day we are giving part numbering schemes a big juicy KISS.Parts are the heart of your product. You have to manage (um, treat) them just right, otherwise you could have product heartache on your hands.Assigning a part number is a way for a...

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How do small and mid-size manufacturing companies operate today? And do these firms anticipate growth over the next five years? Last December more than 200 small to mid-size manufacturing firms (thank you!) participated in the Arena Product Development Survey. The respondents represent a range of industries—high-tech electronics, medical device...

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The goal of most manufacturing organizations is the same: build great products in a repeatable way. That requires good manufacturing processes — which obviously takes more than just having the appropriate gauges, fixtures and training in place. In a recent blog post,...

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