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John Papageorge

John Papageorge has worked at some of the biggest names in the high tech industry, launching products and programs for companies, such as Oracle, HP, Cisco, and Microsoft. John's passion for aesthetics and innovation has propelled him down various entrepreneurial paths. He was once co-founder of Standard Alliance, the San Francisco-based iTV application and production company, which created the first — and only — convergent initiative on behalf of the AOL-TIME WARNER merger. He also created Buzzphone, a mobile application company that allowed fans to receive voice messages from their favorite artists and athletes. In addition to all of these truly impressive and remarkable accomplishments, John collects accordions and is actively cultivating an image of "a good-looking bad boy who plays by his own rules."

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Swan Valley Medical (SVM) is a privately held medical device company founded in 2006 by a retired urologist and engineer/entrepreneur. The focus of the company is on development and commercialization of sophisticated urological surgical instruments incorporating...

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A “persona” is a behavior-based, user archetype you can use to make decisions about your product. They have names, beliefs, demographic attributes and behaviors that help create relevant marketing messages — think...

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When introducing a new medical device onto the market, a number of well defined risk analysis and evaluation phases should be undertaken. Risk management and the performance of risk assessment are key...

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