Arena Blog

Scott Reedy

Scott Reedy

Scott Reedy is the Senior Director of Marketing for Arena Solutions. He has held strategic roles with enterprise software companies in consulting, sales, and marketing over the past 20 years. Scott has experience selling and implementing PLM solutions and spent a decade managing new product development and introduction processes for global manufacturing company.

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Innovation Gets Real

“Disruption” and “innovation” are two terms frequently used by B2B marketers. When so many companies claim they are disruptive or innovative, it is hard to stand out from the sea of competitors. And too many companies just talk about innovating. At Arena, we work with dynamic teams and customers that bring new technologies to life every day. 

April 9, 2018

Purpose-Built Platforms Perform Better

The last time we were looking for a new family car, my wife made it clear she wanted to avoid another “soccer mom” minivan. She needed a car that was big enough to haul kids, groceries, and gear around town, and decided it was time to get a cooler, hipper SUV. While researching different models, we found many similarities with various brands. There were cosmetic or nice-to-have capabilities like moonroofs ...

March 5, 2018