Arena News

When the Arena is a “Shark Tank”

In April 2014, ilumi ‘swam with the sharks’ on ABC’s “Shark Tank,” a result of which attracted billionaire, Mark Cuban, to become an investor in the company. Based in Dallas, Texas, ilumi transforms ordinary things into extraordinary experiences, starting with the reinvention of the light bulb. The innovative ilumi color tunable LED Smartbulbs are wirelessly controlled from a free iOS or Android app using Bluetooth® Low Energy. Deemed the world’s smartest lights, each ilumi Smartbulb includes RGBW LEDs, a microprocessor, a Bluetooth radio with meshing capability, and other electronic components that allow a user to adjust, set, and program the color and brightness of their lighting to get just the right light at the right time. The ilumi Smartbulb is as simple as screwing in a light bulb, but with LED and automation capability, lasts up to 20 years and uses substantially less energy than traditional lighting.

With such sophisticated microelectronics, precision fabricated parts, and a number of manufacturing partners, the company realized it would require a powerful and easy to deploy bill of materials management solution. “ilumi really selected Arena PLM for its easy to use bill of materials management functionality”, said PLM consultant and trusted advisor, Paul Peck.

“It really helps to have your Product Lifecycle Management process under control,” said Swapnil Bora, co-founder of ilumi. “Arena has made it easy for us to utilize world-class PLM practices and show the importance of being able to collaborate around a single version of the truth with unlimited scalability.”

“Arena is ideally suited for global enterprise and early-stage companies alike that need an affordable yet comprehensive PLM and supply chain solution,” said Craig Livingston, chief executive officer at Arena Solution. “We are very grateful for ilumi’s success, the notoriety brought to them by their successful appearance on “Shark Tank,” and feel privileged that Arena could help them reach their goals.”

If you missed the original airing, make sure to tune in to ABC’s “Shark Tank” on Friday, August 29th to see ilumi’s original presentation to the Sharks.

To purchase your ilumi Smartbulbs, or for more information: go to or email or call 1-888-502-0575

For more about Arena Solutions: go to or email or call 1-650-513-3500

About ilumi solutions

ilumi solutions is a company that makes ordinary things extraordinary. Beginning with light, the company provides intelligent, simple and innovative wirelessly controlled LED lighting solutions. Based out of Dallas, TX.

Limited quantities of ilumi Smartbulbs are available for order on the ilumi website at and commercial interest can be directed to Follow ilumi on Twitter at @ilumisolutions and Facebook at

For more information on ilumi, visit or contact Corey Egan by e-mail at or by phone at (888) 502 0575 ext. 3.

About Arena Solutions

Arena pioneered cloud based PLM. Arena’s suite of PLM and supply chain solutions enables engineering, manufacturing and their extended supply chains to; speed prototyping, reduce scrap, streamline their supply chain, improve margins and collapse time to market. Arena PLM applications simplify bill of materials and change management for companies of all sizes, while offering the right balance of flexibility and control throughout the product lifecycle—from prototype to production. Based in Foster City, Calif., Arena has been ranked as a Top 10 PLM provider and Top 5 Supplier Collaboration solution. Arena also holds a spot on the San Francisco Business Times’ Best Places to Work List for 2013.

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