Time to Market

Whether it’s a new product development (NPD) process or new product introduction (NPI) to market, companies must constantly look for ways to optimize product change projects and processes for time, cost, and quality.

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New Product Introduction (NPI)

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NPI vs. NPD – What’s the difference?

  • New product development (NPD): The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. Also frequently referred to just as “product development”.
  • New product introduction (NPI): The launch or commercialization of a new product into the marketplace. Takes place at the end of a successful product development project.
  • New product development process (NPD process): A disciplined and defined set of tasks and steps that describe the normal means by which a company repetitively converts embryonic ideas into salable products or services.

Definitions of new product development (NPD) and new product introduction (NPI) from the Product Development and Management Association (PDMA).

Arena helps you achieve your time to market, NPI and NPD goals by:

Streamlining new product development and introduction processes

Arena helps you hit your product launch dates using collaboration tools, allowing you to get your suppliers, CMs and internal teams working together so you build the right product on time.

Improving designs through early visibility

By providing product team members with early design visibility, Arena exposes critical product details at a time when designs can most easily be changed, allowing you to react quickly to changes and ultimately meet your product launch dates.

Accelerating request and change management processes

When designs need to change, Arena efficiently manages the review and approval for multiple types of engineering change orders, eliminating information lag time and reducing change management cycles.

Integrating with your existing systems

Arena provides integration tools that put you in control of when and how your data is reconciled with your CAD, PDM, EDA and ERP systems, so it’s easy for you to maintain a “single version of the truth” and better manage your new product development (NPD) and new product introduction (NPI) efforts.

New product introduction (NPI) and new product development (NPD) resources

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