Time to Market
Whether it’s a new product development (NPD) process or new product introduction (NPI) to market, companies must constantly look for ways to optimize product change projects and processes for time, cost, and quality.
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New Product Introduction (NPI)
Learn how to radically rethink the way new product introductions are managed in order to accelerate time to market, reduce product cost,
& adhere to compliance regulations.
Download the NPI whitepaper
NPI vs. NPD – What’s the difference?
- New product development (NPD): The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. Also frequently referred to just as “product development”.
- New product introduction (NPI): The launch or commercialization of a new product into the marketplace. Takes place at the end of a successful product development project.
- New product development process (NPD process): A disciplined and defined set of tasks and steps that describe the normal means by which a company repetitively converts embryonic ideas into salable products or services.
Definitions of new product development (NPD) and new product introduction (NPI) from the Product Development and Management Association (PDMA).
Arena helps you achieve your time to market, NPI and NPD goals by:
Streamlining new product development and introduction processes
Arena helps you hit your product launch dates using collaboration tools, allowing you to get your suppliers, CMs and internal teams working together so you build the right product on time.
Improving designs through early visibility
By providing product team members with early design visibility, Arena exposes critical product details at a time when designs can most easily be changed, allowing you to react quickly to changes and ultimately meet your product launch dates.
Accelerating request and change management processes
When designs need to change, Arena efficiently manages the review and approval for multiple types of engineering change orders, eliminating information lag time and reducing change management cycles.
Integrating with your existing systems
Arena provides integration tools that put you in control of when and how your data is reconciled with your CAD, PDM, EDA and ERP systems, so it’s easy for you to maintain a “single version of the truth” and better manage your new product development (NPD) and new product introduction (NPI) efforts.
New product introduction (NPI) and new product development (NPD) resources
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Case Studies
- Air International — Read about the ROI that Air International US, a tier-one automotive supplier, is achieving by using Arena to manage its outsourced manufacturing.
- OpNext — See how Arena helped Opnext cut change implementation time by 70% in an outsourced manufacturing environment.
- Pixel Velocity — Read how Pixel Velocity moved its development to the next level by selecting Arena as its dedicated solution for collaborative BOM and change management.
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Whitepapers
- Collaborative Tools for Product Development: A New Approach
- Estimating Product Costs During Development
- New Product Introduction Challenges & Solutions
- New Product Introduction: Challenges & Solutions from the Arena Project Collaboration Study
- AberdeenGroup: The Product Innovation Agenda Benchmark Report
- AberdeenGroup: Profitable Product Development for SME

