Jennifer Bomze

Senior Director of Marketing

As senior director of marketing, Jennifer Bomze leads corporate and brand marketing for Arena, overseeing public relations, social media and other awareness-building activities, as well as customer and community programs.

With deep experience marketing to both consumers and businesses, Jennifer understands the interplay between individuals and their employers and focuses on designing programs, events and resources that benefit both groups. Her detailed understanding of the Arena community’s needs—and the benefits Arena can offer—comes from experience working on both the product and marketing sides of the organization during a tenure that dates back to the company’s first year. In previous marketing roles for non-profit, agency and corporate organizations, her work often had an emphasis on engaging and involving audiences, laying the foundation for the community-oriented focus that defines Jennifer’s approach today.

Jennifer holds a bachelor’s degree in American civilization from Brown University and a master of business administration (MBA) from the Ross School of Business at the University of Michigan.