Doug Bell

Vice President of Marketing and Alliances

As vice president of marketing and alliances, Doug Bell is responsible for all corporate, web and customer marketing at Arena, and he leads the company’s partnership and alliance programs.

Before joining Arena, Doug was vice president of marketing at Selectica, a leader in on-demand lifecycle management solutions for contract management and sales configuration. In his work at Selectica, he cemented the customer focus that had been central in previous marketing leadership positions at Ariba and I-many, where he also developed expertise in the supply chain management, sourcing and procurement fields. Deep experience in finance at operational powerhouses like Cisco, Coca-Cola Enterprises and GE Capital complements Doug’s marketing experience and forms the foundation of his results-driven approach.

Doug holds a bachelor’s degree in finance from Drexel University.