Best Buy 'Leaps forward'. Next Big Thing?

linked-in icon twitter-icon facebook-icon google-icon

Leap Motion

Every inventor hopes their great idea will hit it big, but the path from prototype to mass market is complex, and startup entrepreneurs need tools they can rely on to scale up quickly as their manufacturing needs evolve. Arena accelerates that process.

When Arena customer Leap Motion demoed a prototype version of their gestural control interface last year, the tech blogosphere went wild, anointing it “the next big thing in computing”. Twitter exploded with amazement as gamers, artists, developers and tech enthusiasts began imagining the possibilities.

Fast-forward to 2013 and Leap Motion is making headlines all over again. With the announcement of a $30 million investment, a partnership to bundle the controllers with Asus computers, a highly successful showing at CES and this week’s announcement of an exclusive retail partnership with Best Buy, the startup is poised for an extremely exciting year.

Even with significant investment, rapid growth can present significant challenges. A recent Wall Street Journal article focuses on how companies like Leap Motion must manage strategically as they expand internationally. Liam Casey, CEO of manufacturing and supply-chain management company PCH International Ltd., discusses some of these risks: “When it comes to guaranteeing delivery of supply, that's a challenge.”

“The leapno pun intendedfrom prototype to production at scale is a hard one for many startups,” Arena CTO Eric Larkin agrees. “But that’s where Arena BOMControl really shines. By managing supply chain integration and streamlining production communications, Arena helps startup manufacturers reduce the headaches of moving to the mass market.”

We’re always excited to share customer success stories. And we’re even more excited for the next office game night.


Never miss a post


About the Author

Judith Zissman
Judith Zissman was Director of Marketing at Arena from 2004-2005, and continued working with Arena as part of her product strategy practice, where she consulted with startups and established companies ... Read More 

blog comments powered by Disqus


Arena 'gets down' with Papa Mau—a world record holder. We’re always excited by stories of innovative product development. Even more so when an Arena customer sets a world record. ...
Read more

Fall '12 Feature Focus: PartSaver now saves parts directly to BOMControl Arena’s PartSaver cloud tool rapidly collects data from component source websites to Arena PartsList. I am excited to announce with ...
Read more

Engineer a great start to the school year With the crisp fall air comes a new school year for many future electrical engineers. We’ve assembled a free back ...
Read more