Arena Signs manofIT as Exclusive Reseller for Israel

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Foster City, Calif., Apr 23 - Arena Solutions, a provider of on-demand software that helps small and mid-size manufacturers manage their complex and constantly changing product record, announced it has signed manofIT as its exclusive reseller for Israel, the high-tech hub of the Middle East. Arena and manofIT formed this relationship to better respond to the region

The Arena-manofIT partnership will enable more of the region’s innovative manufacturers to support their operations teams by adopting Arena to help them get their products to market in line with time, cost, regulatory and quality expectations. They will build upon the growing Arena customer base in Israel, which includes leading manufacturers like DVTel, the pioneer and dominant market player in the creation, development and delivery of Multi-Source Intelligence Systems over IP networks, and Oree, a world leader in developing next-generation planar LED illumination.

Despite the global economic downturn, Arena Solutions continues to be in great demand internationally, as demonstrated by more than doubling its international customer base over the last calendar year. Arena is taking aggressive steps to build a tightly managed, well-rounded and highly knowledgeable reseller channel to expand its footprint internationally. Underserved international markets with a high concentration of small and mid-size high-tech, medical device and/or clean energy companies will be the first served by exclusive Arena reseller arrangements. Arena recently announced that Matrix Applied Computing would be its exclusive reseller in Oceania, and the company expects subsequent reseller relationships to be established in Scandinavia and Continental Europe, among other international locations.

manofIT provides high-quality consulting services and products to clients throughout Israel. The company has performed implementations and software developments and consulted on a range of business technologies since 2006. By selling and implementing Arena—and showing how it can positively improve people’s jobs and the process of bringing products to market—manofIT will be supporting its customers’ operations professionals, supply chain and manufacturing leaders and other key team members like document control, product and program managers. With deep domain experience, manofIT will help companies abandon manual, time-consuming and error-prone product development processes and take advantage of the enterprise-class functionality of Arena.

“We are delighted that our current and potential customers in Israel will benefit from manofIT’s highly qualified staff and the intimate regional knowledge they can provide,” said Craig Livingston, chief executive officer of Arena Solutions. “While Israeli manufacturers have a lot in common with their global counterparts, manofIT’s regional presence will help the growing base of local Arena customers integrate world-class Arena BOM and change management technology with other engineering and enterprise systems to create streamlined and ultimately more productive design-through-manufacturing processes.”

According to Boaz Meridor, co-CEO of manofIT, “The demand for software-as-a-service (SaaS) business applications has grown rapidly in Israel. Partnering with Arena Solutions enables us to satisfy manufacturers’ need for a low-risk, rapid-return solution for collaborative bill of materials (BOM) and change management. manofIT's services will be greatly enhanced with the Arena solution included in our portfolio of offerings.” manofIT will be offering the full range of Arena software and implementation services in the region, backed by Arena Solutions in the United States. Israel-based companies can contact manofIT at or contact co-owners Boaz Meridor ( or Sigi Yochay-Wise ( at + 972-54-2331203 or + 972-54-2331812, respectively.

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JaeMi Pennington
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LEWIS Global Communications

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