Wins Prestigious Industrial Design Excellence Award (IDEA)

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Foster City, Calif., Jun 28 - today announced that it has been honored by the 2002 Industrial Design Excellence Awards (IDEA). IDEA, which is co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA), is widely regarded as the premier award worldwide for industrial design. The 174 winners, chosen from a pool of 1,116 entries, were announced today by BusinessWeek. received a Bronze award in the Digital Media and Interfaces category for its online product lifecycle management (PLM) solution. The product was designed by an internal engineering team, led by chief technology officer Eric Larkin and product development director Janet Yu, in collaboration with principals Victor Zauderer and Marc Escobosa of Zaudhaus, a creative design and consulting firm that is the company’s interface development partner.

“Anyone who won a 2002 IDEA should feel very good about it,” Jury Chair Chuck Jones, FIDSA, said. “This jury had vast knowledge of all the categories and was stringent in its deliberations and choices. These winning designs were face-changing designs, functional, hit the specific target audience and were designed with the sound principles that our members demand.”

“For an enterprise software application to provide maximum benefit, it must be a tool that individuals will actually use,” said Michael Topolovac, president and chief executive officer of “For that reason, focuses not only on providing full-featured PLM functionality, but also on making that functionality available through an intuitive, easy-to-use interface. To receive an award echoing what our customers are telling us - that is succeeding at those design objectives - is a tremendous honor.”

IDEA winners, selected by a jury of 16 non-affiliated designers, were judged in five areas of industrial design excellence: 1. design innovation, 2. benefit to the user, 3. benefit to the client/business, 4. ecological responsibility, and 5. appropriate aesthetics and appeal. and the rest of the IDEA 2002 winners will be featured on the IDSA website at

The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. IDSA is the nonprofit association that represents the profession of industrial design to education, business, government and the public and serves the profession’s needs for information and networking.

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