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Product Marketing Manager

Department: Marketing
Company: Arena Solutions
Location: Foster City, California
careers@arenasolutions.com

Arena Solutions, the fastest growing product lifecycle management (PLM) provider, is looking for a Product Marketing Manager to join our growing team. Our flagship Arena PLM product, the industry’s only on–demand PLM solution, speeds time–to–market, enables outsourcing and increases operational efficiencies for hundreds of product manufacturers worldwide. Arena PLM is delivered over the Internet as a secure, rapidly deployed service, with a substantially lower cost of ownership.

1.650.513.3500 | Position Details:

Responsibilities:

  • Lead development of field ready sales tools
  • Positioning and packaging for Product/Feature/Services
  • Product/Feature/Services value analysis — business case development
  • Pricing strategy and execution for Product/Feature/Services
  • Product/Feature/Services related collateral — “high gloss” (e.g. data sheets, etc.)
  • Product/Feature/Services related website content
  • Product/Feature/Services related sales presentations (e.g. PPT)
  • Product/Feature/Services related screen shots, etc.
  • Product/Feature/Services related whitepapers
  • Product/Feature/Services success stories
  • Market sizing and projections
  • Market vertical analysis
  • Market segmentation analysis
  • Developing competitive positioning (company/product/feature)
  • Competitive analysis and tracking
 

Primary interfaces within Arena will be with:

  • Corporate Marketing — Creating collateral that fit/support overall company positioning and branding
  • Market Development — Develop collateral and positioning to support new initiatives
  • Product Management — Work on customer voice, needs and uses to position products and messages
  • Product Design — Work on product positioning and messaging
  • Sales — Work with sales to develop, deploy and refine sales tools and related collateral
  • Professional Services — Develop marketing collateral to position service offerings
 

Measurement of success of role will be:

  • Completeness of product collateral and support tools
  • Sales team adoption and effectiveness of collateral
  • Web and lead consumption of marketing materials
  • Quality and clarity of product positioning and presentation
 

Qualifications

  • Minimum of 5–7 years direct experience in product marketing
  • Minimum of 3–5 years experience in enterprise / engineering / operations software marketing
  • Minimum 3–5 experience in product marketing for engineering and manufacturing related software products
  • Prefer to have knowledge and experience with PLM and/or related software
  • Prefer 3–5 years experience in SMB marketing
  • Prefer experience in marketing an on–demand software offering
  • Significant experience in creating product marketing materials
  • Strong project management skills
  • Ability to work with corporate marketing and product management
  • Ability to coordinate cross functional teams to deliver program objectives
  • Undergraduate degree in either marketing, business, or engineering
  • MBA preferred
 

Application

To apply, please email a résumé to careers@arenasolutions.com.

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